CITROËN DS3 CABRIO WORLDWIDE PRESS LAUNCH FEBRUARY-MARCH 2013 | VALENCIA (800 PAX
The Concept Power has been selected to organize the global launch and test drives of the new “Citroën DS Cabrio” in Valencia. From January 10 to February 20, 2012 800 drivers in groups of 40 people back to back, enjoyed an amazing launch event. The Concept Power team designed different activities to provide jorunalist with an extraordinary driving experience, to show-case the new model, while experiencing the attractions of Valencia through the villages of the Albufera and Sierra de Valencia. The agency also delivered two test drive logistics centers at Valencia’s airport and “Parador del Saler”.