INTERNATIONAL CONVENTION NESTLÉ PURINA BRANDING WEEK, JUNE 2016 | BERLIN
We organized for Nestle Purina PetCare the fifth edition of its most important internal event for its 13 brands called the “Brand Planning Week”. This was a very special edition as the client celebrated the event’s 5th anniversary. It took place in Berlin, from 14th to 17th June, 2016. Our guests were marketers (brand managers, marketing directors, and communication directors) from all over Europe, Middle East and North Africa.
Apart from the Convention itself, the event included different brand dinners in seven typical German breweries on the first night .
For the closing dinner we recreated the famous German Oktoberfest: long wooden tables, bretzel, red and white flags… all this together with the music of a typical Bavarian band and litters of beer!