INTERNATIONAL PRESS LAUNCH, JUNE 2015 | BARDENAS DESERT, NAVARRA
Product launches and presentations
During five weeks, from May 21 to June 19, 2015 we presented in the Bardenas desert in Navarra region the new Renault crossover, Kadjar.
We received more than 700 journalists from around the world, back to back groups landing on its own terminal at Zaragoza Airport (specifically enabled) continued in the grounds of Expo’08 open exclusively for Kadjar to finally move to natural park of Bardenas desert whose fantastic scenery and off road tracks composed a perfect setting for presenting this new model.
The biggest challenge was to locate and transform the minimalist and modern Hotel Aire de Bardenas of 22 rooms located in the desert in a complex of 45 rooms by installing 23 ephemeral-rooms and Press room/the big dome, all of them Bubbles super modern design and comfort. The necessary infrastructure and landscaping bubbles were created and installed in a record time of seven weeks.