New Nissan Juke Live event | october 2019 | Barcelona, Spain
Product launches and presentations
WHAT: All-new Nissan JUKE Media Test Drives | WHEN: October 7 – 20 | WHO: 340 Media,19 Influencers , 27 INSC Importers and 20 Employees
Back to back event consistent of hosting waves of 40 guests at a time arriving in Barcelona for the all-new Nissan JUKE first media test drive.
On the first day, guests were hosted at the Luxury 5* Hotel Fairmont Rey Juan Carlos I. At the hotel they were welcomed by a cocktail reception, followed by a product presentation and dinner.
Day two, included 4 tests drives with stops and three stops throughout the day.
The first stop was at the Connectivity Base situated at the historic Vila Vallbona inside the Montserrat Natural Park. Next, guests arrived for lunch at the Design Base at Can Ràfols dels Caus considered one of the most singular and attractive vineyards in Europe. Lastly, guests arrived at the Lounge Base at Sea You Chill Out with its spectacular views of the coastal resort of Sitges.