SEAT PRESS LAUNCH | TENERIFE
Product launches and presentations
From December 12th to December 17th 2015, 50 journalists specialized in the motor world were invited by SEAT France to try the new models of Ibiza and Alhambra.
The event, both accommodation and presentation to Press, took place in the ITER (Technological Institute and of Renewable Energies) a unique place in the South of Tenerife, international centre of reference for research into renewable energies, engineering, telecommunications and the environment.
This centre has among its facilities a total of 24 bioclimatic houses developed in accordance with bioclimatic architecture criteria, in synchrony with the environment and the climate, so as to minimize the impact of the latter and thereby reduce conditioning-related energy needs.
The event included a 2 hours route in the National Park of the Teide, with lunch of the journalists in its famous “Parador de las Cañadas del Teide”.
Taking advantage of this event, a team of the French Television recorded images at the Teide and different points of the island for advertising spots, Internet channels and social network.