COMMUNICATING

THROUGH EXPERIENCES

BVLGARI GOLDEA WORLDWIDE PRESS LAUNCH | SEVILLE

Product launches and presentations

Golden touch for a night in which fashion, beauty, art, traditions and the city of Seville were merged into a magical event to present “Goldea”, the new fragrance by Bulgari.

100 lifestyle journalists came from all over the world to assist to this presentation. The Hotel Alfonso XIII, one of the most famous buildings of this city, was the place chosen by Bulgari to receive them. Here, the Major of the city of Seville welcomed the assistants and gave the keys of the city to the creator of this new fragrance, the Sevillian Alberto Morillas.

The chosen backdrop for the dinner was the Casa de Pilatos, considered a benchmark of what is a typical Sevillian palace . Here, the guests could enjoy a cocktail and dinner together with the top model Isabeli Fontana, image of this new fragrance. Flamenco resounded in the walls of the Palace in a true spectacle for the senses. The fireworks of the night of San Juan put the finishing.

After dinner, a violinist accompanied the guests to the Italian Consulate, another of the emblematic mansions of this city, where they continued the party.




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