COMMUNICATING

THROUGH EXPERIENCES

Events&CO developed the creative concept for AECOC, including design, image and logistic for the AECOS Congress 2011, a 360º event, that also included the emotional clip of the meeting opening.

Considering that the new contracted FIBES is not yet completed, we recreated a congress palace with auditorium on terraces, with a spectacular scenery, welcome areas, coffee and dinner at two old pavilions for 1.200 presidents, CEO’s and senior executives used to the highest demands.

Other of our main roles was the selection of the most adequate speakers regarding nowadays conjuncture.

For more than a thousand of high senior managers of FMCG sector in Spain we produced the creativity, organization and logistic development (hotels, transportation, catering, staff) of the congress, as well as side events (as the gala dinner at the Palacio de Salinas). We had to produce, perform the assembly and disassembly of the auditorium spaces and gala dinner in two diaphanous ships, with 3000m2 of painted wooden walls 5m high, terraced bleachers for 1500 pax, cyclorama stage effect for camera shots, etc.

We created the largest semicircular screen produced in Spain to the date, 250m2, 20.000 lumens HD projectors and interactive voting system. For this, 100 operators worked in shifts, morning and night, in the 48 hour selection of most original and suitable speakers, transmitting principles and positive values in times of crisis: Vicente del Bosque, Juan Roig (Mercadona) Luis Rojas Marcos, Josep Piqué, Risto Mejide, Sebastián Álvaro, Marcos de Quinto (Coca Cola), Bernard Meunier (Nestlé).