COMMUNICATING

THROUGH EXPERIENCES

RENAULT MEGANE RS- PRESS LAUNCH | JEREZ DE LA FRONTERA

Product launches and presentations

Our agency organized all the logistic services in Jerez de la Frontera ( Cádiz) for the Global Launch and test drives of the new Renault Mégane Sport.

From January 18th to February 09th,500 international journalists test the new model of the Renault Sport vehicle before its commercial launch. They enjoyed an unforgettable experience at the Jerez Circuit and also a driving experience around Cadiz area discovering unique places such as Arcos de la Frontera, Zahara de la Sierra or the Natural Park of Sierra de Grazalema.

Right after the launching to Press, we had the Training Event for 600 dealers and general managers of the brand coming in back to back from all over the world . Five workshops settled at the circuit, including an amazing diving experience. Every night we had the gala dinner at the wine cellar González Byass , famous for its sherry wine Tio Pepe.




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