DACIA Importers Convention: Elevating Connections and Brand Vision
Product launches and presentations
Dacia hosted an exclusive Importers Convention in Barcelona, uniting 60 leading importers from 25 countries worldwide.
Events & Co. in partnership with the Groupe WMH Project produced an experience designed to immerse participants in Dacia´s brand vision.
The event offered unique opportunities to engage with Dacia´s leadership, explore strategic directions and understand the innovation driving Dacia´s latest offerings.
The Convention´s primary goal was to reinforce Dacia´s brand presence among key global stakeholders and forge stronger connections with its importers.
This event highlighted the brand´s commitment to quality, innovation, and meaningful partnership, demonstrating Dacia´s vision for long-term growth and international collaboration.
The two-day event included a comprehensive plenary session that provided importers with in-depth presentations on Dacia´s latest development and strategic objectives.
Participants also experienced a half-day of interactive workshops at the renowned Nasser Racing Camp Circuit.
Here, attendees had the exclusive opportunity to test the all-new Dacia Duster 4×4 Adventure model, putting the vehicle’s capabilities to the test in challenging off-road conditions.
This hands-on experience emphasized Dacia´s dedication to quality, performance and adventurous spirit – qualities that resonate with Dacia´s customers around the world.