INTERNATIONAL TEST DRIVE ALPINE A290 – MALLORCA
Product launches and presentations
For two weeks, Mallorca became the stage for the exclusive test drive of the new Alpine A290. More than 300 journalists, influencers, and TV crews from 15 countries arrived on the island to experience firsthand the future of the electric hot hatch.
The experience began with a spectacular sunset route, where attendees had the opportunity to test the Alpine A290 on Mallorca’s winding roads while enjoying breathtaking scenery.
Upon arrival at the five-star Hotel Zöetry, exclusively reserved for the event, guests attended the vehicle presentation in a unique setting.
The day concluded with a cocktail reception and a luxurious dinner—an ideal moment to exchange impressions about their first encounter with the car.
The second day was filled with adrenaline and excitement. Participants hit the road again to further explore the A290’s performance before heading to Circuit Llucmajor, exclusively booked for Alpine.
There, they enjoyed a Fun Driving Experience session, combining speed, control, and specialized workshops to gain an in-depth understanding of every detail of the vehicle.
After a morning packed with action, the experience wrapped up with a lunch at the circuit before departing for the airport.
Two days of pure excitement, innovation, and passion for driving.