EVENTO PLUS REWARD 2017 | SILVER MEDAL: BEST PRODUCT LAUNCH
- Date 30 November 2017
International Press Presentation of BULGARI´s new perfume for men “ Le Gemme”
International Press Presentation of BULGARI´S new perfume for men “LE GEMME” to press and VIP clients of the brand. Our team designed an exclusive and unique programme for this event: Reception and lunch at the Lobkowicz Palace in PRAGUE. Prince Lobkowicz himself received the guests and showed them his private collection of gemstones (one of the world´s most important ones) as a literal reference to the new fragrance. After lunch the guests went aboard the ORIENT EXPRESS, which had been entirely converted and decorated to offer the perfect venue for the Gala Dinner and Afterparty, inspired in the 20´s and Charleston. Several waggons had been remodelled into a Casino inside the train. For musical entertainment there was a concert pianist on board, as well as a life band and a DJ.The trip concluded in VENICEat the Palazzo Contarini degli Scrigni Marzotto.
Our team managed to create a really exceptional event on board the classic Orient Express, which is considered a precious keepsake of the 20´s, maintaining the spirit of this time alive even nowadays and connecting two such important historical European cities such as Prague and Venice.
There was a great media response about the event in press and luxury lifestyle blogs on an international level ( Elle, Vogue, Vanity Fair, Gentleman…). You can read some examples in the below mentioned posts about the exclusivity of the launching of the new fragrance and the unique opportunity to travel aboard this iconic 20th century Train: Gian Maria Sainato | Bolsamanía