A REFERENCE

IN THE MICE MARKET

Ferrari 296 GTB International Launch- February-March 2022/ Seville, Spain

Events & Co. hosted 15 different groups from 33 countries. Each group was made up of members of the international news media, test drivers, influencers and videographers specialized in the motor world.  

Participants were housed at the Radisson Collection Hotel, Magdalena Plaza in the heart of Seville’s historic downtown. 

Upon arrival, each group was invited to a presentation followed up by a welcome dinner at the historic Hotel Alfonso XIII. 

Participants tested the Ferrari 296 GTB on the road between Seville and Huelva and on the Monteblanco Circuit, a high-end racing track in Southern Spain. 

Back in Seville, guests enjoyed a memorable dinner at the 5 star Michelin restaurant Basque de Eneko Atxa. 

Additionally, a number of participants took part in à la carte tour of the city. 

Events & Co. oversaw all logistics of the event back to back, including arrivals and departures from multiple airports and train stations, all transport to hotels, receptions, circuit and restaurants. 

Days prior to the arrival of the participants, Events & Co. obtained the necessary permits for the filming of Ferrari’s new 296 GTB video on some of Seville’s most emblematic sights.  We are very grateful for the support we received from the Ayuntamiento de Sevilla (Seville City Hall).  Events & Co. provides an onsite COVID manager in all our events in charge of implementing all the necessary health measures, including Rapid Antigen and PCR testing, to ensure the safety of all participants. 

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