COMMUNICATING

THROUGH EXPERIENCES

MAZDA MX5 AND MIRAI WORLDWIDE DEALERS PRESENTATION | BARCELONA (9.000 PAX)

Product launches and presentations

In September 2014, TCP brought to life the New Mazda Mirai and Mazda MX5 European Dealers Launch: a back-to-back event for more than 9.000 guests ( dealers) , split into different groups.

We designed logistics bases divided between the Hotel and the airport, and guests had an opportunity to test the new models during the driving sessions.




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