COMMUNICATING

THROUGH EXPERIENCES

SEAT Tarraco SUV PRESS LAUNCH | BARDENAS DESERT, NAVARRA | MARCH 19 – 24, 2019

Product launches and presentations

WHAT: SEAT Tarraco SUV PRESS LAUNCH | WHERE: Bardenas Reales Natural Park in Navarra, Spain | HOST: SEAT France | WHO: 90 French Journalists | PROGRAM: 3 Groups of 30 journalists participating in 1.5 day experience. Day 1: Arrival at Biarritz Airport & Test Drive to Saint-Pée-sur-Nivelle | Lunch at La Table de l’Auberge Basque | Drive to Hotel Aire de Bardenas on the edge of the Bardenas Reales National Park | Dinner & Press Conference at the hotel. Day 2 : Test drives on 2 off-road circuits next to the park | Lunch catered and served onsite under a large tarp designed to fit the occasion and the location. Final test drive back to the Biarritz Airport. Events & Co. | Good Vibes!




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