COMMUNICATING

THROUGH EXPERIENCES

The Champions League Final match, between Bayern Munich and Inter Milan last May, was the perfect excuse for Unicredit to invite about 2000 people to a three day program organized by Events&Co. Coming from 15 countries, these invited people were accommodated in 16 hotels of the capital, and had available 40 buses and 50 limousines for this logistic.

Five welcome dinners were organized simultaneously at different premises, from the most exclusive venues to the most typical restaurants in town. At the end of day, a meeting was prepared at the Casino de Madrid, with the presence of the famous football player Luís Figo.