COMMUNICATING

THROUGH EXPERIENCES

Capitalizing to Veuve Clicquot an event with the magnitude of the Fair.

In its most important night “Kidnapping” from reality all the national and international VIPs and taking them to an unique party in the heart of the barrio (neighborhood) de Santa Cruz.

Achieving for one single night to steal the focus to the finos and manzanillas, so that all out guests could only drink Veuve Clicquot throughout the evening. Converting the Veuve Cliquot party in “the place to be”.

Without losing its essence, Casa Palacio Fabiola was customized to become during one single evening the “Veuve Clicquot Hut”.

The courtyard walls were lit with LED of the client peculiar orange, while the ground was covered with black tiles, colors that were used also in the staff uniforms, with eminent Andalusia style. All decoration followed the same principle: stained flowers, candles and cushions were distributed, and typical chairs and tables at the fair were painted.

We achieved an extraordinary participation of celebrities that paraded for the media before the artistic brand photocall: Carmen Lomana, Antonia dell’Atte models like Inés Sastre, Raquel Revuelta entrepreneurs as Salvatore Ferragamo, intellectuals and artists like Lorenzo Quinn, aristocrats like HRM Beatriz of Orleáns and Catalina de Augsburgo… joining the local “créme de la créme”. Following a terrific cocktail dinner, they attended an absolute premiere of a flamenco fusion show.