A REFERENCE

IN THE MICE MARKET

New Mégane E-TECH Electric / January-March 2022 / Marbella, Spain

Events & Co organized the launching of the New Mégane E-TECH Electric, which embodies the electric revolution that the brand started a decade ago. By democratizing the electric technology, New Mégane succeeds in making the electric vehicle affordable, with a total commitment to the planet and the responsible use of energy.A vehicle 100% electric which means a before and after for electric vehicles and give a new meaning to the word «driving».The event, in a back to back format with 40 guests per day, took place at the splendid and stunning Hotel Nobu – Puente Romano in Marbella. The journalists , coming from all over the world , including long-haul destinations like Latin America, Egypt or India, were welcomed with a cocktail reception, followed by a product presentation and dinner. The event also included, on day two, 2 tests drives with a stop for lunch at the Convento de la Magdalena, an impressive historic building from the 16th century , located in the former Convent of San Pedro de Alcántara, in the town of Antequera ( Málaga) . In addition to this, the lifestyle media and influencers , enjoyed a visit and lunch at LA Organic Ronda, one of the most unique and special farms in Andalucía, dedicated to the production of organic olive oil. Designed by PHILIPPE STARCK, the “hacienda” is a state-of-the-art structure with recycled materials focused on the production of olive oil, but also used for cultural, educational and research purposes.
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