COMMUNICATING

THROUGH EXPERIENCES

RENAULT MEGANE | SEVILLE

  • Authoryumitel
  • Date 21 enero 2012
  • CategoryNoticias

The Concept Power were also asked to organise the world wide launch of the New Renault Mégane in Seville. During the event running from February 29th to March 30th, more than 700 journalist from 55 differente countries came to Spain. Seville, the capital of Andalusia was chosen for its fine weather conditions and its proximity to the Monteblanco circuit and the Hacienda La Boticaria. At the hotel the journalists enjoyed a cocktail while watching a presentation of the new product followed by a gala dinner. The next morning before returning back home, the were picked up and escorted to the Monteblanco Circuit, where they were able to test the car under difficult driving conditions (wet and muddyy road, iced road…).

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